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Annual Winter Conference & Trade Show

January 10-12, 2018

2018 Annual Conference Brochure Radisson Plaza Hotel at Kalamazoo Center & Wings Event Center, Kalamazoo

About the Event:

We are pleased to announce that the Michigan Brewers Guild, in collaboration with the Master Brewers Association of the Americas-District Michigan has prepared a very informative and engaging program for the annual Winter Conference which will take place January 10-12, 2018 in Kalamazoo.

Conference Schedule

Wednesday, January 10
  • 2018 Annual Conference Menu 10:00am Registration open for Sensory Workshop only (Conference Registration at Trade Show)
  • 11-12:30pm Sensory Evaluation Workshop conducted by Kevin Payne-Bell’s Brewery, Inc.
  • 12:00pm-6:00pm Conference registration open at Wings Event Center
  • 12:30pm-6:30pm Transportation loop shuttle to Trade Show & Opening Reception
  • 1:00pm-6:00pm Allied Member Trade Show & Conference Welcome at Wings Event Center
    • Transportation loop to and from Radisson
    • Official Conference Welcome
    • Food and entertainment included
    • Allied Member Trade Show is Wednesday only
    • Attendance required for free MBG member registrations
  • 7:00pm-10:00pm: Dinner on own
  • 10:00pm-1:00am Garryoke- MBG Board Member and BarFly Ventures Ringleader Garry Boyd will host karaoke in Burdick’s
  • Evening Social Time: Time to network over a beer, visit local breweries, have a card game, happy hours
Thursday, January 11
  • 6:30am-10am: Breakfast
  • 9:00am-10:30am: MI Brewers Guild Annual Meeting & Election
  • 11:00am-Noon: Keynote Address: Dan Carmody, Eastern Market Corporation
  • Noon- 1pm: Lunch
  • 1:15pm-2:15pm:
    • Session A – “Pros & Cans” Understanding quality when outsourcing production. A moderated panel discussion with industry experts. Complete list of panelists to be announced soon
    • Session B – “Restaurant on a Mission” Reflecting your company’s mission and vision in your restaurant & pub. Presented by Julie Stanley – Food Dance Restaurant, Kalamazoo, MI
  • 2:30pm-3:30pm:
    • Session A – “Beer Aroma and Crowns” A brief study on the impact of crown liners on beer aroma. Presented by Rich Michaels-F.X. Matt Brewing Company, Utica, NY
    • Session B – “Express Yourself” Discover the impact of making your points in meetings and presentations. Presented by Fred Bueltmann – This Craft Nation and Red Horse Creative Solutions, Fennville, MI
  • 3:45pm-4:45pm:
    • Session A – “Hop Supply” A brewer’s perspective on hop purchasing Karl Ockert-Deschutes Brewing Company, Bend, OR
    • Session B – “Farm Brewing in New York” NY State Farm Brewery License: What we’ve learned & what the future holds. Presented by John Holl – Craft Beer and Brewing Magazine
  • 5:00pm-6:00pm:
    • Session A – “Assembling a quality manual” An in-depth look at developing effective quality operations. Presented by Gary Nicholas-Nicholas Brewing Projects, LLC
    • Session B – “Behind the Curtain” Creative marketing with dynamic events and promotions. Presented by Joe Short – Short’s Brewing Company, Elk Rapids and Bellaire, MI
  • 7:00pm-10:00pm: Great Beer State Dinner
  • 10:00pm-1:00am: Evening entertainment
Friday, January 12
  • 6:30am-10:00am: Breakfast
  • 9:00am-9:45am: MBAA District Michigan Meeting
  • 10:00am-11:00am: General Session – “A Red Thumbprint” A brewer discovers what happens when airport officials confuse hops with weed. Presented by Carl Setzer – Great Leap Brewing, Beijing, China
  • 11:00am-12:00pm:
    • Session A – “Modern hop breeding” A survey of public and private hop breeding efforts Public vs. Private Hop Breeding Programs. Presented by Blake Crosby-Crosby Hop Farm, LLC
    • Session B – “Unexpected Transitions” A panel discussion on the ins and outs of responding to unexpected shifts and transfers of distribution rights. How does it work and what are your rights? Moderated by Fred Bueltmann with panelists: Shawn Gary- Alliance Beverage Distributors, Spencer Nevins-Michigan Beer & Wine Wholesalers Association, Tony Barnes-Founders Brewing Company
  • Noon-1:00pm: Lunch
  • 1:15pm-3:00pm:
    • Session A – “Developments in Barley & Malt Quality” A group discussion about the development of malting barley and malt in Michigan featuring: John Mallett-Bell’s Brewery, Inc., Ashley McFarland-MSU Extension, Ryan Hamilton-Michigan Barley Association
    • Session B – “Government Affairs Update & Moderated Discussion” An update on recent activity in Lansing presented by Scott Breslin, Public Affairs Associates, Lansing followed by a moderated panel discussion of MLCC regulations and rules affecting the brewing industry. Complete list of panelists to be announced soon.
The Radisson Plaza Hotel at Kalamazoo Center is now booked full. Those still looking for accommodations should contact any of the following:
  •  Holiday Inn West in Kalamazoo (2747 S. 11th St, Kalamazoo, MI 49009). Rooms are available for $89 per room, per night plus taxes/assessments. Call (269) 375-6000 to make reservations.
  • Baymont Inn East (3800 East Cork Street, Kalamazoo). Rooms are available for $69 per room, per night plus taxes/assessments. Call (269) 344-8300 to make reservations.
  • Baymont Inn West (2203 South 11th Street, Kalamazoo). Rooms are available for $74 per room, per night plus taxes/assessments. Call (269) 372-7999 to make reservations.

2018 Conference Presentations:

Wednesday Session:

Sensory Evaluation Sensory Evaluation (7356 KB)

Thursday Sessions:

A Brewer’s Perspective on Hop Purchasing – Karl Ockert – Deschutes Brewing Company, Bend, OR A Brewer’s Perspective on Hop Purchasing – Karl Ockert – Deschutes Brewing Company, Bend, OR (4781 KB)

A Brief Study on the Impact of crown Liners of Beer Aroma – Rich Michaels – FX Matt Brewing Company A Brief Study on the Impact of crown Liners of Beer Aroma – Rich Michaels – FX Matt Brewing Company (4322 KB)

Assembling a Quality Manual – Gary Nicholas – Nicholas Brewing Projects, Minneapolis, MN Assembling a Quality Manual – Gary Nicholas – Nicholas Brewing Projects, Minneapolis, MN (1648 KB)

Behind the Curtain – Joe Short – Shorts Brewing Company, Bellaire / Elk Rapids Behind the Curtain – Joe Short – Shorts Brewing Company, Bellaire / Elk Rapids (13465 KB)

Express Yourself – Fred Bueltmann – This Craft Nation and Red Horse Creative Solutions, Fennville Express Yourself – Fred Bueltmann – This Craft Nation and Red Horse Creative Solutions, Fennville (1290 KB)

Farm Brewing in New York” -- John Holl – Craft Beer and Brewing Magazine Farm Brewing in New York” -- John Holl – Craft Beer and Brewing Magazine (29542 KB)

Keynote: Dan Carmody – Eastern Market Corporation, Detroit Keynote: Dan Carmody – Eastern Market Corporation, Detroit (18713 KB)

Friday Sessions:

Keynote: A Red Thumbprint – Carl Setzer – Great Lakes Brewing, Beijing, China Keynote: A Red Thumbprint – Carl Setzer – Great Lakes Brewing, Beijing, China (9943 KB)

Modern Hop Breeding – Blake Crosby – Crosby Hop Farm, Woodburn, OR Modern Hop Breeding – Blake Crosby – Crosby Hop Farm, Woodburn, OR (12831 KB)

Allied Member Trade Show:

We are excited to announce a new format to the Michigan Brewers Guild Allied Member Trade Show!

As the Guild continues to grow its membership – in terms of both brewery and allied members – we’ve found it necessary to reorganize the layout of our Annual Conference & Trade Show. In 2018, the Allied Trade Show will be held on Wednesday, January 10 from 1-6pm at the Wings Event Center on Sprinkle Road in Kalamazoo

Space in the 2018 Trade Show is now SOLD OUT. 

Exhibitors looking for move-in and other Trade Show details can download the Exhibitor Kit below:

Trade Show Exhibitor Kit Trade Show Exhibitor Kit (592 KB)

Current Allied Members may register for both the Trade Show and the Conference on a first-come, first-served basis beginning mid-October and is based on current membership status. Allied members will be contacted directly in order of their membership tiers to purchase a trade show booth ($500) and to register attendees ($225). If you are an existing member, please look for an email from MBG Publicist Dianna Stampfler over the next month (from Media@MichiganBrewersGuild.org).

If you are interested in becoming an Allied Trade member and participating in the Trade Show, visit our Business Membership page or email membership@mibeermail.com.

Meet our supporters specializing in equipment, raw materials, supplies, and goods & services specific to the brewing industry. Many Allied Trade members offer special deals or discounts to Michigan Brewers Guild members.

Trade show vendors must be Allied Trade Members of the Guild. For information, visit http://www.mibeer.com/business-membership or email membership@mibeermail.com

Vendor registration for the trade show opens to our Allied Trade business partners in mid-November.

Our mailing address: Michigan Brewers Guild • 225 W Washtenaw, Suite C • Lansing, MI 48933

Proud Supporters

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